Updated CISO Global LOGO

The new CISO Global logo – along with the rebrand itself – was in pretty rough shape when I started as Creative Director. All the business processes were in place and the name change was happening. I had to make the logo work without upsetting legal – and I had 24 hours to do it. Flipping the “O” resolved most of the kerning issues and setting it firmly on a grid helped standardize all the characters and spacing. Adding a second and third brand color also brought a level of professionalism and refinement. See Brand Guidelines to see how it was deployed.

United Way Affinity Groups

I was tasked to create a system of logos for various affinity groups and membership organizations within the Tulsa Area United Way organizational structure. Trying not to stray too far from Saul Bass’ iconic original, I developed a system that used the same color and form language. These allowed the internal groups to be recognizable as affiliated with the United Way, but gave them their own identity.