“Because of You” was an award-winning branding system for the Tulsa Area United Way. The branding system contributed to record-breaking fundraising: nearly $200 million during its deployment. This helped make the Tulsa Area United Way one of the most successful United Way Affiliates in the country.

Awards included an American Advertising Awards ADDY, Tulsa Art Director’s Club Graphex Award, and the Public Relations Society of America’s Silver Link Award.

The branding campaign helped connect givers to the real people their donation to the United Way would be benefiting. United Way Partner Agencies submitted client stories and and we selected individual ambassadors, interviewed them, photographed them, and used their compelling testimony to help the public understand how their donation would help others in the community. The campaign existed across multiple channels including print, digital, video, out-of-home, live events, and more.