Dig Heroes
Making safe digging a superpower.
THE CHALLENGE
ONE Gas had owned the BeaDigHero.com domain for years, but the concept had never been fully developed. National Safe Digging Month presented an opportunity to turn that unused idea into a memorable public awareness campaign encouraging customers to call 811 before digging.
MY ROLE
Developed and illustrated the Dig Heroes creative concept and designed a cast of five original characters, transforming an important safety message into an approachable, superhero-inspired campaign.
THE APPROACH
Made everyday customers the heroes of safe digging. From gardeners and homeowners to contractors and excavators—plus Digger the dog—each character represented someone who could help prevent damage to underground utilities.
The message was simple: Anyone can be a Dig Hero. Just call 811 before you dig.
