ONE Gas
Connecting corporte strategy, culture and community through design.
THE CHALLENGE
As a large energy company, ONE Gas needed to communicate complex information to a wide range of audiences, from investors and employees to customers and communities. Each initiative brought different objectives, but all needed to reinforce a consistent corporate identity while making the information relevant, engaging, and accessible.
MY ROLE
Provided creative direction and design across corporate communications, executive initiatives, employee engagement, and community programs. Collaborated with marketing leadership and internal stakeholders, and managed external creative and print vendors to deliver work that balanced business objectives with strong visual storytelling.
THE APPROACH
Applied a consistent design philosophy across a diverse range of projects, adapting the creative to fit the audience without losing the brand’s identity. Developed the company’s first in-house sustainability report, created a visual system to communicate leadership principles, and designed employee and community-facing materials, including a cycling team jersey.
Whether translating complex information into accessible publications or bringing company culture to life through more expressive work, the goal remained the same: make the message clear, the design purposeful, and the brand recognizable.
IMPACT
Brought the annual report in-house, saving approximately $70,000 annually.
IMPACT
Developed the organziation’s first ESG report for the community and shareholders.
IMPACT
Created leadership training materials for company-wide deployment.
ESG REPORT – A Path to a Better Tomorrow
Designed ONE Gas’s first in-house sustainability report, collaborating with C-suite executives, sustainability experts, community relations, HR, and investor relations. Brought together complex ESG information into a cohesive, accessible publication that communicated the company’s priorities, initiatives, and progress to key stakeholders.
CORE VALUES
To help ONE Gas leaders reinforce the company’s core values, I designed a comprehensive leadership pack featuring a flip booklet with practical guidance, “Kudos Kards” for recognizing employees who demonstrate those values, and a branded backpack to house the materials. I also designed a Core Values challenge coin presented to every team member.
ON A ROLL
Not every project needs to be all business. I designed the ONE Gas cycling team jersey, bringing a little personality and team spirit to the company’s community involvement. A fun opportunity to take the brand beyond traditional corporate communications.
